RESUME

Jan 2025- Present

Leading PR strategies for client accounts in different industries, including moving and storage, nonprofit child welfare, spa wellness, credit union banking, pediatric cancer nonprofits, housing development, mental health, and career transition support.
Leveraging TV and print media PR strategies to earn clients over $11 million in publicity value annually, with national news placements in Good Morning America, Yahoo! News, USA Today, MSN News, and Newsmax.
Secured local TV, radio, and print media placements in Tampa Bay, Orlando, Miami, Palm Beach, Portland, ME, and San Antonio, TX media markets.
Developed lasting corporate/nonprofit partnerships and corporate social responsibility campaigns combined with media opportunities to optimize client giving in balance with community visibility.
Created targeted PR plans resulting in increased donations, community nominations, foster parent recruitment, event registration, and social awareness.

October 2023- June 2024

Worked with a team to create diverse media lists to optimize national coverage of client stories through daily pitches resulting in a monthly average of 5 media placements per client, exceeding KPIs.
Developed and implemented strategic social media campaigns in line with multimedia strategies for 8 individual clients, resulting in over 30% increase in engagements on Facebook, Instagram, X, and LinkedIn.
Composed and edited 16 blog articles per month for nonprofit and for-profit clients, increasing SEO/website traffic and establishing credibility of clients as thought leaders in their respective industries.
Led copywriting and HTML email design for 4 separate client monthly newsletters, increasing subscriber lists by 23% and maintaining an open rate of over 25%.
Led a group of women professionals in the behavioral health industry.
Co-hosted a podcast on the fundamentals of modern PR strategies.

May 2022 - August 2023

Optimized customer experiences through enacting customer education sales techniques, resulting in a 45% increase in sales and a 20% increase in return customers and rewards program enrollment.
Maintained an monthly average of over $30,000 in personal sales while leading team training exercises on historical and cultural tea practices, merchandise handling, and sales techniques.
Developed an organizational system for managing merchandise, resulting in more accurate store records and an 85% decrease in product loss.
Cultivated strong administrative relationships, ensuring seamless operations during high traffic seasons and effective lines of communication within the leadership team.

Bachelors of Science

​RESUME